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Are we getting the level of incentives correct?

Incentives should be at the core of every market research study when formulating your participant needs. Whether you entice your participants with monetary rewards or vouchers, you will always get the best results out of those who have something to gain.

When a free dinner just doesn’t cut it, check out our top tips on achieving the correct levels of incentives and how to make them more effective.

What type of incentives are the most effective?

Finding the correct incentive can be entirely dependent on your audience, here’s a closer look at four types of rewards that will influence those who are sat on the fence to take part in your research.

How to make them more effective

Alongside your incentives, there are ways you can stretch out and maximise them with these simple tips:

So, there you have it, if you’re looking to improve the engagement, accuracy and reliability of your market research; incentives are a major driver towards getting the best results.

Looking for assistance on your project? BEAM has a trusted network of 300 interviewers and recruiters to help you get the best respondents for your research – get in touch today!

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