Panel Manager, Pat Connolly shares the story behind the launch of the new-look Give Opinions brand.
Since launching in 2020, we’ve built a strong and growing market research panel of people who are ready to take part in market research and help shape products, services and brands.
Every month, we connect hundreds of people with paid market research opportunities for global companies and household names, rewarding them for their time and input.
At Give Opinions, we’ve always believed that real people’s opinions matter. As our panel grew, so did our responsibility to make sure our brand reflected who we are and what people can expect from us. We know that when people look for paid market research UK opportunities, they want to feel reassured straight away. They want to know the opportunity is genuine, that their data is being handled responsibly, and that the process will be clear and worthwhile.
That is exactly why we decided it was time to refresh the Give Opinions brand.
TIME FOR A BRAND REFRESH
When Give Opinions first launched, the brand helped us connect quickly with people looking to take part in market research and earn money by sharing their opinions. But over time, we felt that our identity no longer captured the energy, accessibility and trust that sit at the heart of the Give Opinions experience.
The business had evolved, our panel had expanded, and the wider participant recruitment market had become more competitive. New challengers were entering the space with more contemporary branding, while other providers were updating their look and feel to appeal to younger, digitally engaged audiences.
At the same time, the expectations of people searching for paid research opportunities had changed. People are more cautious online, more aware of how their personal data is used, and less willing to spend time on platforms that feel confusing or impersonal.
We realised our old brand was no longer doing enough to communicate the things that matter most to our audience: trust, clarity, ease and fairness.
TAKING AN HONEST LOOK
A redesign only works if you are prepared to look honestly at what is no longer serving you well.
There were parts of the old Give Opinions brand that still had value. Some colours still stood out. Certain graphic elements still had potential. But overall, the identity felt too corporate in places for a consumer-facing market research panel brand.
It lacked some of the warmth, confidence and personality that people expect from a modern paid market research platform. Some design elements were not as legible or accessible as they needed to be. In some cases, the visual system was awkward to apply consistently across the channels that matter most, especially mobile web pages, project listings and social content.
Most importantly, the old design did not communicate trust quickly enough.
That is a major issue in the world of paid market research UK. When someone is deciding whether to sign up to a panel or apply for a project, they are often asking themselves some very practical questions: Is this real? Is this safe? What will I have to do? Will I actually be selected? Is this worth my time?
If the brand does not answer those questions quickly and clearly, people may leave before they ever get to the opportunity itself.
OUR MEMBERS HELPED SHAPE THE NEW BRAND
One of the most important parts of the redesign process was listening to the people who already knew us best: our panel members.
Because Give Opinions is built around connecting real people with genuine paid research opportunities, we wanted participant feedback to play a central role in the design brief. We drew on feedback from people who had already taken part in projects and used those insights to understand what they valued most about the experience.
That feedback was incredibly useful. It reinforced that people come to Give Opinions for genuine opportunities, fair rewards, clear communication and the reassurance that there are real people behind the brand. It also highlighted that some of our strongest qualities were not being expressed clearly enough through the old identity.
We already cared deeply about participant experience, but the design was not always making that obvious enough.
People should not have to search for reassurance. If they are considering whether to take part in market research, the brand itself should help them feel informed, confident and comfortable from the first moment they land on the website.
That insight shaped the redesign from the start.
WHAT IT NEEDED TO ACHIEVE
Our goal was not simply to modernise the visuals. We wanted to create a stronger, clearer and more engaging identity for Give Opinions as a trusted paid market research UK brand.
The new brand needed to do several things at once:
- attract attention from new people looking for paid market research
- feel familiar and recognisable to our existing panel
- communicate trust and transparency more clearly
- make it easier for people to understand how to apply and what to expect
- give us stronger tools to promote paid research opportunities across web and social channels
We revisited the colour palette, typography, graphic assets and overall visual system. We thought carefully about how the brand would work across the Give Opinions website, project pages and social content, especially in mobile-first environments where first impressions matter most.
We also wanted the new identity to feel more ownable and more human — something that reflected our role as a brand that champions real people and the value of real opinions.
THE OUTCOME OF THE REDESIGN
The refreshed Give Opinions brand now gives us a much better platform to grow.
Our new look and feel is brighter, clearer and more confident. It is easier to navigate, easier to apply across channels, and better suited to a modern audience looking for paid market research and flexible ways to earn money by sharing their views.
It also gives us stronger ways to communicate key messages around trust, simplicity and reward. That means we can do a better job of showing people that Give Opinions is a genuine and accessible place to take part in market research.
For existing panel members, the refreshed design creates a more engaging and recognisable experience. For new visitors, it makes a stronger first impression and helps remove some of the common barriers that stop people from signing up, such as confusion, uncertainty or lack of trust.
The redesign also helps us stand out in a crowded market research panel landscape. It positions Give Opinions between two extremes in the category: the more traditional, outdated operators and the newer, style-led providers that may look good but do not always communicate credibility or fairness.
Our aim was to find the right balance — modern, distinctive and engaging, while still trustworthy and clear.
WHY IT MATTERS FOR MARKET RESEARCH PARTICIPANTS
A brand refresh is never only about aesthetics. It is about improving how people understand you, how they experience you and how confidently they choose you.
For Give Opinions, the redesign has helped us align our identity more closely with our purpose. It gives us a better foundation to support participant growth, improve retention and strengthen our position as a trusted destination for paid market research UK opportunities.
Most importantly, it helps us communicate what Give Opinions has always stood for: connecting real, reliable, honest people with meaningful paid research opportunities where their opinions can make a difference.
That is the experience we want people to feel from the moment they discover us — and the new brand helps us deliver exactly that.
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