Last month, we shared the new look for Give Opinions and the thinking behind the rebrand. This month, we wanted to share what has happened since then.
It is still early days, of course. But the first signs are encouraging. Since the relaunch, we have seen a clear uplift in traffic, stronger engagement, and more people taking action. That matters because the whole point of the refresh was not just to look better. It was to help more people find us, trust us, and feel confident taking part.
MORE PEOPLE ARE FINDING US
The most obvious change has been the jump in website activity.
Total active website users grew by 30%, in late March to the end of April. Repeat visits grew even faster, up 56.3% over the same period.
That tells us more people are not only finding Give Opinions, but spending time exploring it too. For a participant brand, that matters. A first impression only gets you so far. People also need to feel that the experience is clear, genuine, and worth their time once they arrive.
We have also seen a particularly strong lift in discovery. Organic search traffic more than doubled, while organic social traffic nearly doubled too. That suggests the refreshed brand is helping us show up more strongly and connect more clearly across the channels that matter most.
STRONGER ACTION, NOT JUST MORE TRAFFIC
Traffic is useful. Action matters more.
Since the relaunch, new user acquisition has grown by a whopping 92%.
We have also seen a 46% increase in applications to take part in market research projects, alongside a 65% increase in sign-ups to the Give Opinions panel.
Those are the numbers we care about most. They suggest that more people are not only noticing the new brand, but trusting it enough to engage. That was one of the main reasons for the rebrand in the first place.
When people are looking for paid market research opportunities, they want things to feel clear and credible straight away. They want to know the opportunity is genuine, that the process will make sense, and that there are real people behind it. The early results suggest the refreshed brand is doing a better job of communicating that.
WHAT PEOPLE WANT TO TAKE PART IN
We have also had a good view of the kinds of projects attracting the most interest since the relaunch.
The top five most popular projects have been:
– Dairy Delights
– Mortgages
– Home Cleaning
– Meat Shopping
– Paint Purchasers
That mix tells its own story. People are engaging with a wide range of topics, from everyday shopping habits through to bigger household decisions. It is a good reminder that research participation is not only about one type of consumer or one type of study. People are willing to share their opinions on all sorts of products, services, and decisions when the opportunity feels relevant and well presented.
EARLY SIGNS, CLEAR DIRECTION
A rebrand is never the finish line.
What matters is what it makes possible next. For Give Opinions, the relaunch was about building a clearer, more confident, and more trustworthy brand for the people we want to reach. It was about making participation feel more accessible and more worthwhile from the first interaction.
So far, the signs are positive.
More people are finding us. More are signing up. More are applying. More are engaging with the opportunities we share.
For us, that is a strong start and a useful reminder of why brand clarity matters.
If you need the right people in the room for your next research project, GET IN TOUCH.
