Qualitative fieldwork is ideal when it comes to getting real feedback and ideas in response to a product, service or idea.
This makes it a vital part of the development process, and a powerful way to user test new products and services. Qualitative research is all about developing understanding when it comes to the varied and eclectic ways in which individuals view things. There’s a real focus on ideas, opinions, and exploring why people feel a certain way.
We’ve been performing expert qualitative research for a wide range of client brands for a number of years, ranging from smaller studies and accompanied shops, all the way over to larger studies, telephone interviews and focus groups. The focus is on individual human interactions, designed to stimulate real, honest thoughts and ideas.