Quantitative fieldwork centres on surveying a high volume of respondents, with similar carefully planned questions and stimuli across the sample.
Quantitative fieldwork research is vital when it comes to building a complete statistical-led picture. Utilising a large respondent group, ranging from around fifty to thousands, quantitative fieldwork allows us to build a large body of data, which can be followed up with other types of research.
We’ve conducted numerous quantitative research projects across a wide range of client brands and industries. Through carefully designed questionnaires and experienced qualified interviewers, we make sure our research helps to meet our client’s goals and ideas while providing a true representation of the demographic.