Blog
Generation Z is becoming an increasingly important audience for brands and researchers alike. They are entering key life stages, influencing household spending, shaping trends and making decisions that will impact markets for decades to come. Yet despite being one of the most connected generations in history, they remain one of the hardest groups to recruit… Read more »
Scaling research can be a brilliant next step. A project that begins in one market may reveal questions worth exploring elsewhere. A brand team may need comparison across territories. A product or service may be expanding internationally. A client may want to understand whether an insight holds true beyond one context. Moving from one market… Read more »
Quality in international fieldwork is not one thing. It is the result of many decisions made well. A clear brief. A realistic timeline. A strong screener. A trusted local partner. A properly briefed participant. A secure data process. A calm update call. A contingency plan that is ready before it is needed. At BEAM, quality… Read more »
The UK is a popular market for international research, and for good reason. It offers a broad mix of consumer behaviours, regional differences, category maturity, cultural diversity, and strong access to specialist audiences. For international agencies, the UK can be a valuable market to include in multi-country studies or a standalone territory for deeper exploration…. Read more »
BEAM was proud to support and help organise the third Mentell May Charity Ball, which took place on Saturday 16th May 2026, and brought together supporters for an evening of fundraising, awareness and celebration in aid of men’s mental health. This year’s event embraced a James Bond-inspired Thunderball theme, combining elegance and entertainment with an important purpose…. Read more »
Automotive research has a particular energy. It often involves high-consideration decisions, strong personal preferences, detailed product experience, and participants who need to be genuinely knowledgeable. It can involve clinics, test environments, fleet audiences, business drivers, premium customers, or travel-heavy methodologies. It also leaves very little room for vague planning. At BEAM, our automotive work has… Read more »
Customer closeness has become a familiar phrase in research, but the best programmes do something very specific. They help teams stop thinking about customers as segments, targets, or data points and start seeing them as real people with routines, habits, tensions, needs, and language of their own. That shift can be powerful. It can sharpen… Read more »
There is often a moment when a research brief starts to grow. A question that began in one market becomes relevant in three. A brand team wants comparison across territories. A product team needs to understand cultural differences. A client wants to test an idea internationally before taking the next step. That ambition is exciting…. Read more »
International recruitment can look simple from a distance. You define the audience, agree the markets, translate the screener, find the participants, and field the research. In reality, there is much more to it. Different markets bring different behaviours, expectations, recruitment routes, privacy concerns, incentive norms, response patterns, and cultural cues. A recruitment approach that works… Read more »
Global fieldwork is rarely difficult because of one big problem. It becomes difficult because of lots of small moving parts. Different markets. Different suppliers. Different time zones. Different venue requirements. Different participant expectations. Different client teams, all needing timely answers. When those moving parts are not held together by one clear point of contact, complexity… Read more »
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