How to Cope During The ‘Silly Season’ In Market Research

October, November and December are months which are notoriously busier in Market Research than the rest. The run up to Christmas, Black Friday sales and impulsive purchases are just some of the things that have an effect on consumers buying behaviour.

One thing that is certain during this quarter, is that we are not able to control the fact these months are busier than others, but we can control how to cope and take advantage of these changes.

If you are unsure on how to cope during the silly season, read on for our key tips…

  • Juggle

This is easier said than done. You may start off with the mind-set that you will be able to manage multiple projects and spend your time evenly across all active projects, but before you know it, you are constantly going back and forth and wishing there were more hours in the day! Instead of constantly playing catch-up, create a plan…and stick to it! This will help you measure the amount of time you are spending on each project and juggle things more effectively.

  • Don’t panic

When projects continue to pile up and you start questioning how to fit everything in, sit back and take some deep breaths. If you remain cool, calm and collected, this will not only help you tackle multiple projects, but your calm manner will also be portrayed to others.

  • Emotions

Many people are in the same position as you – extremely busy! Instead of becoming frustrated, try a different approach and sympathise with others. This not only makes you more approachable, but your kind and sympathetic approach will be remembered.

  • Don’t be rude

When you are under pressure, it can be easy to forget your manners! Make a point to ask people how they are and take time to listen to what they say. This not only forms a stronger working relationship, but you will be remembered for all the right reasons!

  • Don’t put yourself down

With all the extra stress, it can be easy to question your actions and not give yourself enough credit. Don’t forget to take time and be kind to yourself – you are doing a great job!

  • Enjoy it!

Would you rather be sat twiddling your thumbs hoping for work to come along or be busy?! It is safe to say we would all pick the latter option – so, when overwhelmed and under pressure, remember that it’s better than having nothing to do. Finally, enjoy the Christmas break, this is your time to recuperate ready for the start of the following year.

Do you have any tips on how you handle the ‘silly season?’ Tweet us @beamfieldwork


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