Our Team

Our small, experienced team works across a huge range of research areas and techniques, and we are dedicated when it comes to carrying out proven, effective research projects.

BEAM consists of Director Amy Middleton, Senior Project Managers Vicki Thomas and Natalie Garvey and Project Assistant, Alicia Whyatt. As a smaller company, we focus on conducting our research in a way that centres on the individual experience as well as the wider scope of the project, ensuring an accurate reflection of the sample.

Having handled a wide and eclectic range of projects across industries, our effective team dynamic has delivered quality, reliable research repeatedly. 

Who We Are

Amy Middleton

More about Amy

Amy Middleton

Founder & Director

I started in the Market Research industry 15 years ago and I’ve never looked back.

Since completing my degree in marketing nearly 15 years ago and starting my career in research, I guess you could say I’ve done it all. I’ve been a Venue Host, a Recruiter, a Fieldwork Manager, a Senior Fieldwork Manager and a Fieldwork Director. I’ve personally managed close to 1,000 qual and quant research projects with budgets from £500 to £350,000.

For the last 7 years I’ve worked at Director level in one of the UK’s biggest fieldwork agencies and even dipped my toe into moderating. I’ve been a prominent member of the BIG Committee, the ICG and a full member of the MRS and AQR. More recently, I’ve taken a little time out to have my two girls, and this has given me time to reflect.

Something was missing....

Amid all the day-to-day Director stuff, I missed being on the front line of fieldwork, particularly working with smaller, independent companies. My early days in fieldwork were the most enjoyable. I’d work long hours as part of a small team on projects all over the UK. The projects were fun and interesting and the work was fast paced and varied. Thats what I wanted to get back to.

So here I am. BEAM Fieldwork. Why BEAM? Beams are symbolic of light, strength and support,
but also this is my time to shine and BE Amy Middleton. I’m beaming with enthusiasm to work on your project. I’ll be there for you to set exceptional standards in fieldwork, becoming integral to the success of your project. My honest, pragmatic approach and industry experience will ensure your projects run smoothly from start to finish.

Vicki Thomas

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Vicki Thomas

Senior Fieldwork Manager

I have worked as a Business Travel Consultant for the last 15 years, most recently at Portman Travel where I was a Team Leader managing multi-million pound corporate travel accounts. Wanting a change from travel, I joined BEAM Fieldwork with 12 months experience as a market research recruiter, which gave me a head start in building a strong network of respondents, clients and suppliers. My skills in account management, organisation and communication have stood me in great stead for this change in industry.

As a Fieldwork manager, I oversee research projects from instruction through to delivery including the day-to-day management of recruitment, costings, supplier liaison and venue bookings. I ensure fieldwork projects are conducted efficiently, on time and to very high standards.

When I’m not at work, I’m usually at the ice rink watching my two boys follow in their father’s footsteps playing ice hockey. I also love to go to our caravan in Anglesey – you can’t beat a walk along the beach in the Welsh sunshine!

I’m really excited about expanding my knowledge and contacts in the research industry and supporting my clients with their projects.

Natalie Garvey

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Natalie Garvey

Senior Fieldwork Manager

I joined the Market Research Industry in 2010 after a family friend offered me the chance to try something new. Right from the start I loved everything about the industry and from there, I gained 4 years’ experience working as a Fieldwork Manager.

At BEAM I manage both qualitative and quantitative fieldwork projects from commission to delivery and ensure that they are smooth running from start to finish.

I am also a Mummy to the most beautiful little girl. We do ballet classes and go swimming together, but I also love to enjoy a rare moment of peace at yoga!

From the fast-paced nature of the job to the day to day organisation of exciting projects, the pull of the market research industry was too hard to resist and so I’m very excited to have joined the BEAM team!

Alicia Whyatt

More about Alicia

Alicia Whyatt

Fieldwork Manager

This is my first role in the market research industry after achieving a 2.1 BA (hons) degree in Digital Media and Marketing from Manchester Metropolitan University last year.

As project assistant I am helping the BEAM team juggle several projects at once and managing multiple tasks at the same time. My duties include: being the first point of contact, booking venues and organising our databases.

Travelling and music are big passions of mine! In the summer months my time is dedicated to holidays and festivals.

I am super excited about being involved in the Market Research industry, I love the ever-changing nature of the industry and getting involved with big research projects.

Alison Baker

More about Alison

Alison Baker

Coming soon...


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