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Our Team

Our experienced team works across a huge range of research areas and techniques, and we are dedicated when it comes to carrying out proven, effective research projects. 

The BEAM team is headed up by Managing Director Amy Middleton, Natalie leads BEAM International and Kay heads up UK fieldwork. Our growing team focus on offering a personal experience, with our business values at the core of how we operate. 

Having handled a wide and eclectic range of projects across different industries, we can safely say that our effective team dynamic has delivered quality, reliable research every time.  

Who We Are

Amy Middleton

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Amy Middleton

Founder & Director

Where did the past six years go?

In fact, where did the past twenty years go, when I first started in the market research industry? And yet, here I am with a business that's six years old and all the blood, sweat, and tears are paying off. With an expanding team, a bigger office, and working on lots of exciting projects across the length and breadth of the land, it's easy to forget where my career in research started.

After completing my degree in Marketing, I made it my mission to truly explore the industry. I’ve been a Venue Host, a Recruiter, a Fieldwork Manager, a Senior Fieldwork Manager, and a Fieldwork Director for one of the UK’s biggest fieldwork agencies. I've even dipped my toe into moderating, been a prominent member of the BIG Committee, the ICG and a full member of the MRS and AQR, and I can still make a mean brew.

After the birth of my second daughter, Esther, I took some time away to focus on my family and myself. During this time, I was able to undergo a period of reflection, where I realised that I really missed being on the front-line of fieldwork. My early days in fieldwork were the most enjoyable, where I’d work long hours as part of a small team on projects all over the UK. This work was (and still is) fun, interesting, fast paced, and varied. That's what I wanted to get back to.

So here I am, Amy Middleton: founder and director of BEAM Fieldwork.

But why did I choose the name BEAM? Well, beams are symbolic of the light, strength, and support within my team, but also personally significant to me and my own journey. This is my time to shine. My time to be Amy Middleton.

Me and the other BEAMIES are so excited to work on your project and promise to give it our all. We're here to set exceptional standards in fieldwork and believe we could even be integral to the success of your project. Our honest and pragmatic approach, along with our varied industry experience, will ensure your projects run smoothly from start to finish.

And the end result? We aim to complete every project with our clients and respondents beaming with joy.

Natalie Wood

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Natalie Wood

Head of International

I have been a proud BEAMIE for 5 years and have over 10 years’ experience working within the market research industry.

As Head of our newest offering, BEAM International, I have already worked with some exciting global brands and some fantastic fieldwork partners all over the world.

My workdays are spent tackling the logistical challenges of multi-market projects which span the length and breadth of the globe. At home, you’ll find me tackling the logistical challenges of my gorgeous children, with a large glass of Sauvignon!

Kay Middleton

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Kay Middleton

Head of UK Fieldwork

My natural habitat is a thriving and creative environment, wherever that may be. It was this – and an epiphany of sorts in late 2018 – that led me over the Pennines to join BEAM.

After 12 long (but amazing) years in a large Leeds-based creative and design agency, I knew I needed a big change and a new challenge. As Senior Account Director, I'd led large, multi-talented teams to take insights, develop creative propositions, and produce advertising campaigns. This included in-store POS and local store campaigns for the likes of Greggs, Asda, Arla, and Sofa Workshop.

After many years of collecting these insights, I realised that I wanted to understand where they came from. I became fascinated by how (at the other end of the chain), we collect, quantify, and qualify data and opinions to shape everything we humans consume daily.

So here I am, at BEAM. With a thriving and growing team. With lots of passion, bundles of energy and an insatiable drive. With the ability to work directly with research functions, in agencies and brands, to develop research projects, recruit the right respondents (even those that are hard to find), and help develop research strategies to produce creative propositions for a whole host business challenges.

Although, when I’m not in work-mode, I'll probably be raving to house music with the kids.

Collette Gartside

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Collette Gartside

Senior UK Project Manager

At home or at work, hospitality has always been at the heart of everything I do.

In my degree in International Hospitality and Business Management, my further education in sales and event management or my twelve years of experience working in 5* hotel account management for Marriott and Rocco Forte Hotels - exceptional customer service, client liaison, multi-tasking and attention to detail have been in my day-to-day.

So, when the opportunity to join BEAM came up, I jumped at the chance to transfer all the skills I'd previously gained and bring them to an industry, a team and a young and thriving business I knew I could add value to.

Since joining in October 2019, my expertise in hospitality, events, venues, sales are serving me well. I'm able to add value to our internal processes and procedures, but I'm also adding insight and knowledge to our clients who operate in these industries too.

When I'm not working, you'll find me with my two gorgeous kids, my husband and my ridiculously large family with lots of wine and lots of laughter.

Alicia Whyatt

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Alicia Whyatt

Senior Project UK Manager

Some may say I have the gift of the gab - luckily that's exactly what you need in this job. That, and the ability to spin plates, juggle, stand on your head, appear cool, calm and collected and improvise at the drop of a hat.

I started at BEAM as a Project Assistant and have worked my way up to Project Manager. It's great to have a role where no two days are the same and I get the opportunity to progress and develop with regular company training and mentoring. Having graduated in 2017 from Manchester Met with a degree in Digital Media and Marketing, I've been able to utilise the skills I learned and put them to practical use in my role at BEAM.

One of the best things about the job is connecting with people from all walks of life - whether it's respondents, clients, interviewers or recruiters. And I love developing relationships and trust with the extended BEAM team in the field.

I'm a creative soul, so I'm often painting and drawing. Or you'll find me down at the front of a gig, with a drink in one hand and my other firmly in the air.

Danielle Maloney

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Danielle Maloney

UK Project Manager

Like the majority of my previous roles (and I've had a few, it's an ongoing office joke round here), I fell into market research by accident.

Through a recommendation from a friend, I've been working at BEAM assisting with respondent recruitment for a whole host of varied and interesting projects. I never expected I'd be speaking to builders in the morning, delivery drivers in the afternoon and cheese-eaters in the evening.

I attended a Women In Research event (WIRe) in my first week. It gave me a great insight into the industry and I got to meet and engage with lots of people at the start of their careers in research and fieldwork. And I've been in training alongside my day-to-day role of Project Assistant, learning about writing screeners, dealing with recruiters and working through the qual and quant project processes end to end. And the best thing about BEAM? The people of course - what a great bunch!

I'm a bookworm, so when I'm not on the phone recruiting I'll be curled up on the sofa with my husband Liam, leafing my way through a literary classic.

Amy Cartwright

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Amy Cartwright

UK Project Manager

Having graduated from Sheffield Hallam University with a BA Hons degree in Events Management, I had worked within the Hospitality and Events Industry for over 5 years. During this time I worked as a Conference and Events Assistant progressing to Wedding Coordinator for a gorgeous hotel in the centre of Manchester. So, it is fair to say that planning and organisation is at the heart of everything I do!

My previous roles, have given me transferable skills in customer service and communication that I have been able to use and grow on within my role at BEAM. I am a people’s person, so working within the team at BEAM has helped me develop these skills and connect with so many new people.

I started working as a Project Assistant at BEAM and in just 6 months of working, I was promoted to Project Manager... and I am loving it. It was so nice to be welcomed into such a tight knit, friendly team and I feel lucky to have found BEAM!

When I am not at work, I like to get out and about - it is rare that I am sat in doing nothing! I love going shopping, travelling to new places and spending my time with my family and friends.

Danie Aborele

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Danie Aborele

UK Project Manager

After studying my BSc in Psychology at De Montfort University, it was time to join the real world. A lab job or call centre were not my cup of tea, and I knew I wanted to wake up and be excited to go to work.

I’ve been told more times than I can count that I can talk for England, Nigeria, and Namibia combined. So, a role where talking is in the job description fit the bill.

They say that ‘success operates in active moments, not in idleness’ and at BEAM there isn’t a second of the day to be idle. The busy, yet supportive, environment allows for my skills to be challenged and my potential to be pushed. Not only this, but I have the comfort of knowing that I have the team and facilities I need to be successful. No conversation, day, or project is the same (and that in itself is just one of the many gems of my role).

When I’m not working, I’m usually running social media pages, on an adventure, or involved with church-related activities – in other words, if I’m awake, I’m busy!

Rachel Perera

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Rachel Perera

International Project Manager

Coming soon...

Deborah Thomas

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Deborah Thomas

Office Manager

My market research career started back in 2007. I worked as Facilities Director at a viewing facility on the outskirts of Manchester, where I quickly found a buzz and real satisfaction from working with people (both clients and respondents alike). This is where I met Amy.

After a short hiatus working for M&S and the NHS, I relished the opportunity to get back into research. So, earlier this year I joined BEAM – happily working alongside Amy once again.

I love the combination of variety and pace at the company. It makes my job stimulating and exciting; no two jobs are ever the same. It’s great to be reconnecting with moderators, recruiters, interviewers, and venues to bring the very best to BEAM.

When I’m not whipping the team into shape around the office, I love nothing better than a good cup of tea, retiring to my new crafting shed, and making and eating delicious home-cooked food.

Alison Baker

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Alison Baker

Finance

My father was an accountant, so finance is in my blood. Although my first love was teaching, when Amy asked me to help her with the books at BEAM I jumped at the chance. An opportunity to help my daughter with her fledgling business, what mother wouldn't?

So here I am, after three years of tax returns, hunting credit card receipts, organising the office team, and keeping a grip on the business purse strings. It's wonderful to have my partner in crime/ wine buddy, Deborah (Office Manager) helping me keep the Project Managers in line with the financials on their jobs.

Outside of work, it's all about gin. And friends. Best served together.

Pat Connolly

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Pat Connolly

UK Project Assistant

Before I worked at BEAM, I'd spent the last 11 years working in the hospitality industry as a Head Chef. I was constantly having to keep lots of pots, pans, plates, a busy pass, and a team of kitchen staff all spinning at once. I’ve run kitchens of all sizes across the country so, after deciding I wanted a change in career, I knew I needed something that would keep me active (and juggling multiple projects is not dissimilar to a hob full of pans).

After taking part in a research project as a respondent, and having a brilliant time doing so, I started doing some ad hoc work in the BEAM office. Now, I'm officially a fully-fledged member of the team! Working with the BEAM team has been a great welcome into office life and my role as a project assistant has given me the opportunity to speak with all kinds of different people – there's never a dull moment. I always take any chance I can get to go out and do some fieldwork, so no day truly is ever the same.

When I’m not in the office, you’ll either find me at a pub quiz or on the 5-a-side pitch. I refuse to give up on my dream of being a professional footballer though... I’ll get there one day!

Jessica Crawley

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Jessica Crawley

Fieldwork Assistant

Coming soon...

Luis Kehoe

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Luis Kehoe

Fieldwork Assistant

Coming soon...

Vic Rooney

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Vic Rooney

Operations Support

Vic has worked within customer service roles for over 18 years, having worked in both customer facing roles and as a call centre agent.
Vic has worked in the private sector for her husband’s business, as a clerical secretary since 2011.
After a lot of changes in 2022, Vic has decided to try some new challenges and joined the team at Beam.
In her spare time Vic, has two teenage boys that keep her on her toes alongside a busy social life. She also likes to travel to warmer climates with her husband and boys with Dubai being her favourite place to visit.

Roles available

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Roles available

Across the BEAM Team

We're always on the lookout for talent.

Whether you've got experience or not, if you're ready for a challenge, we’d love to hear from you.

Contact kay@beamfw.co.uk for a chat about your future at BEAM Fieldwork.

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