BEAM Fieldwork at the 2025 MRS Oppies
This year, BEAM may not have taken home the top prize at the awards, but what an evening it was. We were honoured to be in the room with the brightest and the best in the industry, and we’ve come away feeling proud, inspired, and more determined than ever.
A Night to Remember
We headed to London with high hopes and high spirits, ready to celebrate innovation, perseverance, and the incredible work being done by market research professionals across the country. Even though the trophies weren’t ours this year, we came away feeling that we did win, in connection, in camaraderie, and in the shared recognition of what it takes to push our industry forward.

From left to right: Amy Cartwright, Kirsty Antrobus, Genevieve de Sutter, Amy Middleton
What We Took Away from the Evening
- Recognition Isn’t Everything — But It Matters
Awards bring validation- not only for our work, but for the dedication behind it. Even being shortlisted is acknowledgment of the effort, the risk-taking, and the ambition. - Networking = Nourishment
The conversations we had, the new connections made, the shared laughter over industry challenges, all of it fuels our passion. We learned, we exchanged war stories, and we left with fresh ideas. - We’re More Motivated Than Ever
The setback is temporary; the vision is long-term. We’re returning to BEAM HQ with renewed energy, sharper ideas, and the resolve to push boundaries.
A Big Thank You
To the organisers, judges, fellow finalists, and everyone who supports this community, thank you. Your work uplifts the standards, challenges complacency, and reminds us why we do what we do.
We also want to raise a glass to every team, big and small, courageous enough to put their work forward, take risks, and keep striving for better.

What’s Next for BEAM?
We’re going back to the drawing board (with celebratory leftovers from the event in hand). Expect new projects, new collaborations, and a deeper commitment to delivering excellence. We’re taking the feedback, the inspiration, and the momentum from this night and turning them into action.
If you’re curious about what’s next for us or want to chat about how we can work together, just say the word. We can’t wait.