QUAL ETHNOGRAPHY (2021)
7 week critical path; 15 households; England & Wales; 3 week study
RECRUITMENT
In-house and free find recruit; Strict quota adherence, including vulnerable audiences; Consent for audio and video capture for public domain; Multi-person consent coordination including minors.
QUALITY
100% pre-check calls; Video capture tech set-up and ongoing support; Tech support for multi-stage depths; Adhoc respondent welfare check-ins; Strict GDPR and consent compliance.
PROJECT MANAGEMENT
Recruitment management; Multi-agency stakeholder management; Client management; Respondent liaison and management; Incentive handling; Post-research respondent liaison.
FINDINGS:
https://www.ccwater.org.uk/research/sink-sense-kitchen-sink-habits-caught-on-camera/
https://www.ccwater.org.uk/blog/2021/06/30/shocking-kitchen-sink-habits-caught-on-camera/
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