When one of the major factors to a research demographic is geographical, it can be effective to utilise door-to-door surveys as an approach. This can prove the best way to meet the sampling criteria, but door-to-door has many different advantages and disadvantages that make it perfect for some research, and less so for others.
Face-to-face interviewing is always going to be an effective way to run through surveys and questionnaires, allowing the interviewer to show the participant stimuli, such as images or a product.
In past projects, we’ve used door-to-door surveys for a variety of client-brands, generally revolving around select geodemographic groups. It’s proven an extremely effective, if somewhat time-consuming, way to build a representative quantitative data set for our clients.
Our door-to-door interviewers are fully trained and experienced, and with the data being collected on a mobile device or tablet, it’s possible to collate the information within hours of the research having taken place. We can then present the data back to the client in a variety of ways.
When Should Door-to-Door Surveys Be Used?