After a year with some huge changes and a large amount of unpredictability, it comes as no surprise that Christmas is also going to be a little different this year too. One thing that can be predicted, thanks to market research and the questioning of consumers on the build-up to the big day is just how exactly we will be celebrating the festive season this year.
6% of Consumers Will Skip Christmas
When looking at those who celebrate the Christmas period, a mere 6% of respondents have decided to skip Christmas all together this year. With the everchanging rules and guidelines in place, it’s no shock to us that some have decided to wait till 2021 to (hopefully) get their festive fix.
54% Will Spend Christmas with Immediate Family Only
Those who do decide to celebrate Christmas this year, will be doing so a little differently as over half of people have said they will be spending it with only their very nearest and very dearest. Despite the new rules in place in the UK where households can group with two others to form a Christmas bubble, only 9% of people have said they would spend Christmas with both their immediate and extended family.
75% Say Christmas is Important This Year
With the events of this year stopping us from celebrating other life events like birthdays, weddings and christenings and all plans in calendars firmly scribbled out, it comes as no surprise to us that three quarters of consumers believe Christmas to be even more important this year than ever before. Of those asked, 40% described this year’s festive season as very important with just 7% declaring it unimportant.
64% of People Will Support Local Business
When shopping for gifts this year, over half of people are deciding to support smaller, local businesses that may have struggled this year as a result of coronavirus. Whilst this is predominantly to help these businesses survive financially, this choice could also be down to the dedicated personal customer service that comes with buying from a small business, as opposed to a large chain store that are rushed off their feet with orders and customers.
1/3 of People Intend to Spend Less
With furlough schemes, redundancies and business closures at an all-time high this year, it’s very unlikely that this will be the year people fork out on gifts and truly spoil their loved ones. With a large portion of these people also wanting to support local business, will gifts this year have a much more personal touch to them, as opposed to a high price tag?
However it is you’re choosing to celebrate it or spend it this year, we hope all our followers and clients have a very Merry Christmas.