Blog
International recruitment requires a highly adaptive approach, awesome agility, and absolute accuracy. Senior Project Manager, Elyse Kilmore shares what it really takes to run a successful international project. In my time at BEAM Fieldwork, I’ve seen multi-market recruitment deliver incredible insight when it’s handled with care. I’ve also seen how quickly things can fall apart… Read more »
Kirsty Antrobus, Senior Commercial Lead, reflects on a year of learning and how they’ve re-shaped BEAM’s approach to risk and reward in 2026. 2025 was a pressure test for many businesses engaging in market research. Against this backdrop, RFQs became more than a procurement exercise; they signalled how businesses were balancing urgency, value, and ambition. With 2026 well underway, it feels timely to ask an important question: Are… Read more »
Our commitment to mental health charity, Mentell started in 2023. BEAM have been proud to continue supporting them ever since. Mentell means a great deal to the BEAM team because of the vital work they do, it’s because their mission reflects the human connection and empathy we value so deeply in the work we do…. Read more »
Amy Middleton, Founder & Company Director of BEAM Fieldwork, talks us through why resourcefulness is at the heart of brilliant qualitative recruitment. At BEAM, we’ve always believed that recruitment is the craft behind every powerful insight, the work you rarely see on the surface but always feel in the quality of the final research. When… Read more »
‘Attract & Engage the Right Participants – Better Insights for Market Research’ BEAM Fieldwork’s guide to recruiting better participants for your market research has officially launched! Recruiting the right people for market research has always been part art, part science, but today, it’s also more complex than ever. Screens are noisier, attention is shorter, and… Read more »
BEAM Fieldwork at the 2025 MRS Oppies This year, BEAM may not have taken home the top prize at the awards, but what an evening it was. We were honoured to be in the room with the brightest and the best in the industry, and we’ve come away feeling proud, inspired, and more determined than… Read more »
At BEAM Fieldwork, we understand that research involving children and young people isn’t just about gathering insights, it’s about doing so responsibly, compassionately, and ethically. Young participants bring invaluable perspectives, but it’s our role to ensure they’re safe, informed, and empowered every step of the way. Extra Care with Under-18s The landscape of research can… Read more »
Get to know Caitlin, our ‘Specialist’ Project Manager at BEAM How long have you been at BEAM? I’ve been at BEAM for 3 years now, before that I worked in hospitality. It set me up brilliantly for my current job where it is all about connecting with participants and clients, and delivering great service…. Read more »
Remember when brands prioritised appealing to a mass market? There were less brands, less products, demographics were broad, and the majority was more of a homogenous entity. Or at least that was the perception. A simpler time some would argue, and products, advertising and marketing reflected this, aiming for broad appeal, believing that a universally… Read more »
You may have seen the meme, but now it’s time understand how qual and quant can be best friends. Imagine you’re trying to follow a complex recipe. You meticulously weigh every ingredient (that’s your quantitative data – the “what” and “how much”) and follow the instructions. But without tasting it, smelling it, and understanding why certain… Read more »
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