Category: Blog

In an increasingly digital world, market research has embraced online platforms for their efficiency and reach. However, this reliance introduces a critical consideration – digital vulnerability. Not everyone possesses equal access or capability when it comes to technology. This disparity can lead to skewed data, bias and the exclusion of crucial demographics.   At BEAM we… Read more »

Get to know a little more about Collette, The Senior UK Project Manager at BEAM. EXPERIENCES & SPECIALITIES   Qual projects are my area of expertise. I’ve worked with an enormous range of clients, from 1-man bands to multinationals and everyone in between. Each new project can be completely different from the previous focus, but… Read more »

The market research industry is witnessing a fascinating resurgence of in-person research methodologies, mirroring a broader consumer trend towards real-life experiences and a desire for deeper engagement.   While online and digital collection methods have dominated in recent years, there’s a growing recognition of the unique value and insights that can only be obtained through face-to-face… Read more »

Coming back to work in January can be tough. Forgotten how to do your job, list of stuff to do as long as your arm, still thinking about Celebrations for breakfast. But at BEAM, we like to see January as an opportunity to get our ducks in a row.   Working in an industry where… Read more »

The automotive industry is in a period of rapid transformation. With significant technological advancements, sustainability concerns, and evolving consumer expectations, car manufacturers face more challenges than ever before. As we all saw with Jaguar’s rebrand at the end of 2024, there isn’t a lack of customer opinion!   As we move into 2025, here are… Read more »

While this won’t come as a surprise to anyone, as a business that works in the market research, we love data! So we thought we’d give you a sneaky peek some of the top stats that have shaped 2024, and have kept the BEAM team mighty busy. It’s important that we take time to reflect… Read more »

Get to know a little more about Ffion, Account Manager, Specialist Team  EXPERIENCES & SPECIALITIES   I’ve worked in the healthcare and market research industries for most of my career and that has given me a real understanding of working with vulnerable people. My family worked in caring roles such as nursing and the prison… Read more »

Amy has been proud to have been an instrumental part in building the MRS B2B Network. Launching a little earlier in 2024, it is a network that is open to MRS members and is dedicated to promoting best practice in B2B Research.   It’s free to join and by signing up you will receive emails and… Read more »

We are really excited to introduce our sister company and go to tech partner, Brand Jar.   Brand Jar is a consumer insights platform that specialises in providing agile research insights, helping to build better products and propositions. Brand Jar’s tech makes research easy for both participants and clients.   Participants – questions are sent to… Read more »

Get to know a little more about Elyse, Senior Project Manager, International Projects  EXPERIENCES & SPECIALITIES   I’ve spent quite a lot of time working on customer closeness projects and particularly communities. I was involved in a long-term online video community that lasted for three years. It was wonderful to be able to see how the… Read more »