Category: Blog

At BEAM Fieldwork, we understand that research involving children and young people isn’t just about gathering insights, it’s about doing so responsibly, compassionately, and ethically. Young participants bring invaluable perspectives, but it’s our job to ensure they’re safe, informed, and empowered every step of the way. Why We Take Extra Care with Under-18s The landscape… Read more »

Get to know a little more about Caitlin, UK Project Manager at BEAM. EXPERIENCES   Before I worked at BEAM I used to work in hospitality, which I think gave me a great understanding of how to engage with the public, connect with people and deliver great service. I’ve been at BEAM for 3 years now… Read more »

Remember when brands prioritised appealing to a mass market? There were less brands, less products, demographics were broad, and the majority was more of a homogenous entity. Or at least that was the perception. A simpler time some would argue, and products, advertising and marketing reflected this, aiming for broad appeal, believing that a universally… Read more »

You may have seen the meme, but now it’s time understand how qual and quant can be best friends. Imagine you’re trying to follow a complex recipe. You meticulously weigh every ingredient (that’s your quantitative data – the “what” and “how much”) and follow the instructions. But without tasting it, smelling it, and understanding why certain… Read more »

Get to know a little more about Kirsty, the Senior Commercial Lead at BEAM. EXPERIENCES   I’ve had a bit of a mixture of careers before I came to BEAM, starting off with photography after I got my degree, then in to recruiting in the oil and gas industry. I was lucky enough to live… Read more »

In an unpredictable economic landscape with many sectors feeling the squeeze, the beauty, cosmetic, and skincare industry seems to be gliding along, largely unfazed. Far from merely surviving, it’s thriving, with recent major acquisitions that suggest robust confidence in its future. It appears consumers, especially the younger generations, are more committed than ever to their… Read more »

Let’s be honest, we’ve all felt it. That little wince at the supermarket till, the double-take at the fuel pump, or the sigh when the energy bill lands. The UK consumer has been navigating a relentless tide of rising costs over the past few years, and it’s certainly left its mark on spending habits. Between… Read more »

In an increasingly digital world, market research has embraced online platforms for their efficiency and reach. However, this reliance introduces a critical consideration – digital vulnerability. Not everyone possesses equal access or capability when it comes to technology. This disparity can lead to skewed data, bias and the exclusion of crucial demographics.   At BEAM we… Read more »

Get to know a little more about Collette, the Senior UK Project Manager at BEAM. EXPERIENCES & SPECIALITIES   Qual projects are my area of expertise. I’ve worked with an enormous range of clients, from 1-man bands to multinationals and everyone in between. Each new project can be completely different from the previous focus, but… Read more »

The market research industry is witnessing a fascinating resurgence of in-person research methodologies, mirroring a broader consumer trend towards real-life experiences and a desire for deeper engagement.   While online and digital collection methods have dominated in recent years, there’s a growing recognition of the unique value and insights that can only be obtained through face-to-face… Read more »