Category: Blog

In the cloudy world of modern consumerism, many marketers now find themselves overwhelmed by the sheer volume of choices when it comes to selling their product to consumers. But what we also need to think about when discussing consumerism is the consumer themselves – especially when it comes to B2B sales. B2B consumers are very… Read more »

Market Research is a career that everyone has probably heard of, but how many people actually know what a career in this sector consists of, or how accessible it is? In some circles there appears to be a misconception that the field can be somewhat difficult to get into, but the truth is that as… Read more »

We’re now well into the season of consumerism, and it’s a good time to ask a few questions regarding customer purchase decisions and what really drives a sale. How does someone select their brand? What makes people buy certain products? Do previous buying experiences affect current ones? In this latest blog, we’re aiming to answer… Read more »

Market research is a field which is often misunderstood. It is seen by many as too expensive, or indeed a luxury ‘big business’ service with relatively little to offer to the SMEs of the world. In response to that, we’d ask this: How much value do you put into knowing what your customers want? In… Read more »

Although traditionally celebrated as an American holiday, Halloween seems to be becoming a bigger celebration year on year in Britain, so much so in fact that soon, the UK is set to become one of the biggest markets for Halloween. As Halloween gets closer and closer, we’ve had a deeper look into exactly what us… Read more »

Today we say a sad farewell to our much-loved colleague and cherished friend, Vic Thomas. Vic closed her eyes for the final time on Monday 9th September after a short and fearless battle with cancer. Vic – You leave an irreplaceable space in BEAM and in our hearts. But your legacy spurs us on to continue… Read more »

Earlier this year we looked into the rise of environmental awareness and how this is shaping new products and services in our blog. Following on from this, we wondered what the actual reasonings are that so many consumers across the world are choosing to go green… Current Affairs It’s recently been announced that if consumers… Read more »

Finding out how people feel about your brand or product is an important part of market research, and one way of doing this is through sentiment analysis. To find out if sentiment analysis is right for your brand, we’ve gathered all the information you need. What is sentiment analysis? Sentiment analysis, sometimes known as opinion… Read more »

Holiday season is about to start, and everybody knows there’s no time quite like the summer to try something new which is what many travellers are doing this year. Whether it be sight-seeing tours in historic cities, cruises around the Mediterranean or backpacking around Asia, there’s many different ways to enjoy some time abroad. As… Read more »

Ethnographic market research offers brands an insight into what people are really like, rather than what they want researchers to think they are like. This is done by studying a participant in their real-life environment and although popularised by anthropology, it’s actually used across a wide range of social sciences. Ethnographic research is used for… Read more »