Blog
Naturally businesses, and more commonly retailers, are constantly looking for ways to improve their customer service. In order to do this successfully, they must see themselves from their customers eyes, especially during the buying process. Mystery shopping is a great way of doing this as it gives an insight into your business that you may… Read more »
It may be Mother’s Day soon, but it isn’t just grateful children whose spending habits need to be considered. Mum’s are actually a very powerful consumer force and make an extraordinarily valuable audience. Brands can’t afford to exclude mums in any way as they have such a huge impact on sales, but don’t just take… Read more »
We recently discussed our market research predictions for 2019 in our blog, one of which coming from our Project Assistant, Alicia who believes much more research will be conducted into eco-friendly products and services. Following from this, we’ve decided to take a deeper look into the rise of environmental awareness amongst brands and consumers. Environmental… Read more »
The ’10 Year Challenge’ is the latest social media craze taking the internet by storm. An image of a person from ten years ago is put side-by-side with a picture of them from current day, showing just how much they have changed. However the challenge has made us think a little deeper than just how… Read more »
Researchers need to get a handle on the biggest trends and tools that are shaping the industry, even if they are constantly changing the way it works. Although we can’t predict exactly what is going to happen, we can certainly make an educated guess and that’s exactly what the BEAM team have done. Check out… Read more »
As Christmas approaches, the country has gone into its annual shopping-frenzy. However, everybody has their own method to the madness when it comes to purchasing their gifts and so this Christmas, we’ve taken a look at the personas of the Christmas present, and how they’re changing year on year. High Street Shoppers Despite once being… Read more »
Data is critical in the Market Research Industry and an integral part of internal processes and checks. It’s been six months since the European Union began to enforce its General Data Protection Regulation (GDPR), changing a lot with regard to personal data security and customer consent. With the change in GDPR has come additional barriers… Read more »
We’re BEAMing to tell you that this month we are celebrating our second year! We would like to say a massive thank you for all your support, we wouldn’t be where we are today without your help. Our objective since day 1 has always been to go above and beyond, supporting your research projects with… Read more »
What are your responsibilities in this role? Managing both qualitative and quantitative fieldwork projects from commission to delivery and ensuring their smooth running from start to finish. How did you get into the Market Research industry? I would love to say that it was a very well thought out career path, but in truth I… Read more »
What are your responsibilities in this role? As project assistant I am helping the BEAM team juggle several projects at once and managing multiple tasks at the same time. My duties include: being the first point of contact, booking venues and organising our databases. How did you get into the Market Research industry? This is… Read more »
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