Category: Blog

Blog

Natalie Joins the BEAM Team!

What are your responsibilities in this role? Managing both qualitative and quantitative fieldwork projects from commission to delivery and ensuring their smooth running from start to finish. How did you get into the Market Research industry? I would love to say that it was a very well thought out career path, but in truth I… Read more »

We welcome Alicia to the BEAM Team!

What are your responsibilities in this role? As project assistant I am helping the BEAM team juggle several projects at once and managing multiple tasks at the same time. My duties include: being the first point of contact, booking venues and organising our databases. How did you get into the Market Research industry? This is… Read more »

Put Yourself In The Driving Seat With BEAM!

Recently, the BEAM team have been involved with a lot of Automotive Market Research, focusing on recruiting for a number of research projects including car clinics, drive alongs and fly ins. We’ve been busy recruiting participants across the UK for qual and quant automotive research projects. Check out the questions below and get involved yourself, we’d love to hear… Read more »

Should you be Considering Generation Z in your Market Research?

Not to be confused with Millennials, Generation-Z were born sometime between 1995 and 2000 making them the new kids on the block, raised amongst smartphones and social media. With the celebration of #InternationalYouthDay on August 12th, we wondered just how important Gen Z are to your market research. In short? Very. By 2020, Generation Z… Read more »

Are we getting the level of incentives correct?

Incentives should be at the core of every market research study when formulating your participant needs. Whether you entice your participants with monetary rewards or vouchers, you will always get the best results out of those who have something to gain. When a free dinner just doesn’t cut it, check out our top tips on… Read more »

Guide to successfully recruiting depth respondents

Regarded as a useful method in the world of Market Research, Depth interviews are perfect for understanding what views and opinions your potential audience has on certain topics that may be regarded as sensitive or better discussed on a one to one basis. Depth interviews are used widely across the Market Research sector as an… Read more »

Computer Assisted Personal Interviewing: The pro’s & cons

CAPI (Computer Assisted Personal Interviewing) interviews are one of the most effective face-to-face methods to gather data via a computer or tablet. But how does it weigh up against other forms of market research and is it successful for collecting information? With this in mind we’ve rounded up a few pro’s and con’s that will… Read more »

Hannah and Jenny Join the BEAM Team!

    It’s an exciting time for the BEAM team as we welcome two of our newest members of staff, Hannah and Jenny! Occupying the roles of Trainee Project Manager and Project Assistant respectively, they share their fieldwork journey so far! How did you get into the Market Research industry? Hannah: In my previous career… Read more »

New Year, New Challenges

What’s in Store for BEAM Fieldwork this year? We speak to BEAM’s Fieldwork Manager, Vicki Thomas on what she believes will be the biggest trends and challenges in the Market Research Industry in 2018. How did you find your first ‘Silly Season’ with BEAM Fieldwork?!  My first ‘Silly Season’ definitely went quickly! I was actually… Read more »