Category: Blog

The need for customer opinion has never been greater. The seismic shift in shopping habits and the purchasing decision making process means brands and retailers need their eyes and ears open to understand what really matters to customers in this new world This month, we’re gearing up to returning our field team to store exits… Read more »

The 31st May is ‘World No Tobacco Day’ on which, the World Health Organisation (WHO) highlights the dangers of using tobacco, how tobacco companies advertise and how WHO are fighting the tobacco epidemic.  Earlier this month, the sale of menthol cigarettes was banned, further limiting the choice to smokers. Here at BEAM, we’ve experienced a… Read more »

How quality and quantity differ in their definitions, qualitative and quantitative research do too. Qualitative research is focused on individuals and the value of their answers. Quantitative research uses a high number of respondents to build a large body of data to draw down insights and trends. When combined, these two methods can provide mixed-methodology… Read more »

The Easter weekend tends to be one you don’t forget, whether it’s a special meeting with family and friends to enjoy some delicious food or a chance to celebrate the long weekend with friends in style. This year, it seems we’ll be remembering it for a very different reason… Easter Eggs As panic-buyers took the… Read more »

Despite the ever-changing situation that each day brings whilst we all navigate our way through the impact of Coronavirus, we wanted to assure you of our ability to continue supporting you and your business. It’s ‘business as usual’ here at BEAM and we’re committed to delivering all projects to agreed time scales. As face-to-face research… Read more »

We’re living in a society where environmental awareness is now at an all-time high. In all forms of media, we’re urged to recycle, re use, drive less, cycle more and eat less meat – but what impact has more general awareness had on the public and our recycling habits? How much are we recycling? Since… Read more »

Following the outbreak of novel Coronavirus, BEAM Fieldwork has been taking enhanced measures to helpprotect our Respondents and Staff (both in the office and in the field). We are monitoring the situation closely and we continue to follow advice from the World Health Organisation and Public Health England, as well as that of government, including… Read more »

In the cloudy world of modern consumerism, many marketers now find themselves overwhelmed by the sheer volume of choices when it comes to selling their product to consumers. But what we also need to think about when discussing consumerism is the consumer themselves – especially when it comes to B2B sales. B2B consumers are very… Read more »

Market Research is a career that everyone has probably heard of, but how many people actually know what a career in this sector consists of, or how accessible it is? In some circles there appears to be a misconception that the field can be somewhat difficult to get into, but the truth is that as… Read more »